I am currently the CEO of Asiatic Public Relations Network (Pvt.) Ltd., a leading communications & public relations agency in Pakistan, since February 2002. For more about the company, please visit

ZAS May 2011

I am also the co-founder and executive director of TBL – Triple Bottom-Line, which started off in January 2008 as the country’s only CSR focused bi-monthly publication, and is today a broader sustainability advocacy platform. Please visit for further information.

Over the years I have also conducted trainings and workshops for internal (employees) and external audiences. External trainings have been delivered to the media, Ministry of Information mid-career officers, senior government officers on training at National Institute of Public Administration (NIPA), corporate clients and university level students. Training areas I cover include media relations, strategic writing, public relations, body language, crisis communication and corporate social responsibility.

Prior to APR, and in association with some friends, I set up and operated for 9 years, a wildlife themed amusement park and open-plan zoo inside Ayub Park, Rawalpindi, by the name of the Jungle Kingdom. And even prior to this, I was heading a family-owned international trading business for 16 years.

Wildlife (and nature) is my number one passion, followed by travel (about 40 countries visited so far) and reading. I am a published author of a full-length book and have also authored national award-winning short stories for children which are part of the supplementary reading curriculum of government secondary schools in the Punjab province. My various writings have been published in several leading publications, including Dawn, The News, The Nation, Aurora, Life Illustrated and of course TBL – Triple Bottom-line.

My education has been at St. Patrick’s High School Karachi till ‘O’ Levels, then Aitchison College Lahore for ‘A’ Levels, and then the London School of Economics & Political Science, U.K. from where I graduated with a B.Sc.(Honours) degree in international relations.

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